Steve’s Sales Coaching Tips
Presenting with Power and Getting Results! - Part 5
60% of your message is non-verbal. Your appearance says a lot about how you feel about yourself and your audience. An audience makes judgments, fair or unfair, based on how you look. Use this to your advantage. Your personal appearance makes a powerful statement about your status and credibility.
Dress conservatively
-Select a suit in a solid color or a smart sport coat and coordinated separates.
-Blouses and shirts should be freshly pressed. White and blue are good colors.
-Loud ties or excessive neckwear are distracting.
-Polish your shoes.
Dress comfortably but sharp.
-Jeffery Fox advises that salespeople should dress to be the best-dressed person they will see that day. Casual dress leads to casual attitudes. Sloppy dress leads to sloppy work. I agree.
-Clothing that doesn’t fit properly restricts your movement. Tight collars and shoes can be irritating and prevent you from doing your best.
-If the situation warrants, remove your jacket and suggest that others do so as well.
-Make sure your pockets are free of keys and coins.
-Don’t wear beeping watches (do they make those anymore?). Turn off your mobile.
Avoid eye-catching accessories
-Select belt buckles, bracelets, tie tacks, lapel pins, earrings, and necklaces carefully.
-Avoid “bling” pieces. If in doubt, wear something else.
Personal grooming
-Make sure your hairstyle is neat and does not cover your face.
-Hands and fingernails should be clean and manicured.
-Be certain you are fresh (no body odor or bad breath).
Remember:
Effective communication involves much more than words. It is a complex mix of messages.
Personal appearance is one of the most powerful of these unspoken messages and one of the easiest to control. The audience buys you before they buy your ideas.
Good Selling!
Presenting with Power and Getting Results! - Part 5
60% of your message is non-verbal. Your appearance says a lot about how you feel about yourself and your audience. An audience makes judgments, fair or unfair, based on how you look. Use this to your advantage. Your personal appearance makes a powerful statement about your status and credibility.
Dress conservatively
-Select a suit in a solid color or a smart sport coat and coordinated separates.
-Blouses and shirts should be freshly pressed. White and blue are good colors.
-Loud ties or excessive neckwear are distracting.
-Polish your shoes.
Dress comfortably but sharp.
-Jeffery Fox advises that salespeople should dress to be the best-dressed person they will see that day. Casual dress leads to casual attitudes. Sloppy dress leads to sloppy work. I agree.
-Clothing that doesn’t fit properly restricts your movement. Tight collars and shoes can be irritating and prevent you from doing your best.
-If the situation warrants, remove your jacket and suggest that others do so as well.
-Make sure your pockets are free of keys and coins.
-Don’t wear beeping watches (do they make those anymore?). Turn off your mobile.
Avoid eye-catching accessories
-Select belt buckles, bracelets, tie tacks, lapel pins, earrings, and necklaces carefully.
-Avoid “bling” pieces. If in doubt, wear something else.
Personal grooming
-Make sure your hairstyle is neat and does not cover your face.
-Hands and fingernails should be clean and manicured.
-Be certain you are fresh (no body odor or bad breath).
Remember:
Effective communication involves much more than words. It is a complex mix of messages.
Personal appearance is one of the most powerful of these unspoken messages and one of the easiest to control. The audience buys you before they buy your ideas.
Good Selling!
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